{"title":"Substack Digital Ephemera Archive","description":"\u003cp\u003ePLS digital ephemera archive. Paid Substack subscribers get free access to our growing collection of digitized vintage lettering resources. Each item has been carefully scanned, traced, or restored from original materials.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"velvatone-alphabets","title":"Velvatone Alphabets","description":"\u003ch3 data-start=\"201\" data-end=\"560\"\u003e\u003cspan\u003eIncludes 16 unique vintage alphabets!\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"201\" data-end=\"560\"\u003e\u003cspan\u003eThese Velvetone boards were originally created as tracing templates for garment lettering. Each board featured velvet-flocked letters, in a variety of styles. They were designed as a starting point for jacket and uniform layouts. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"201\" data-end=\"560\"\u003e\u003cspan\u003eThe original boards were available in the 1950s from a company called Velvatone (Los Angeles) and marked: “Flock Rub Off Lettering \u0026amp; Designs for Garment Lettering.” Now preserved and available for modern design use as editable vectors and high-resolution scans.\u003c\/span\u003e\u003c\/p\u003e","brand":"Practical Lettering","offers":[{"title":"Default Title","offer_id":44430204338245,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3288\/9925\/files\/alphabet_16_thumn.webp?v=1766359784"},{"product_id":"monoline-script-pack","title":"Monoline Script Pack","description":"\u003ch3 data-start=\"201\" data-end=\"560\"\u003e\u003cspan\u003eIncludes 5 vintage monoline script alphabets!\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThis editable vector alphabet pack includes five distinct script styles drawn from different periods of mid-century lettering. Each alphabet is built as Bezier paths, so you can quickly customize letterforms for your design layout.\u003cbr\u003e\u003cbr\u003eTweak the connections, refine the letter shapes, and adjust stroke weight with ease. Use the included characters as-is, or treat them as a flexible starting point for your own script system.\u003c\/p\u003e","brand":"Practical Lettering","offers":[{"title":"Default Title","offer_id":44624355164229,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3288\/9925\/files\/Monoline_HeroTextured1.webp?v=1770941016"},{"product_id":"hand-lettered-numbers-collection","title":"Hand-Lettered Numbers","description":"\u003ch3 data-end=\"560\" data-start=\"201\"\u003e\u003cspan\u003eIncludes 15 hand-lettered sets of number!\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThis vector pack includes fifteen distinct vintage styles of numbers. Ranging from Art Deco to later Mid-Century styles, each set of numbers was hand-lettered and designed for price cards, tickets, dates, and designs that need numbers that demand attention.\u003c\/p\u003e\n\u003cp\u003eA bonus set of stylish question marks are included... just because! \u003c\/p\u003e","brand":"Practical Lettering","offers":[{"title":"Default Title","offer_id":44823023648837,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3288\/9925\/files\/Layout2.webp?v=1774823416"},{"product_id":"no-137-alf-becker-vectorized-alphabet","title":"No. 137 - Alf Becker Alphabet","description":"\u003ch3 data-start=\"201\" data-end=\"560\"\u003e\n\u003cspan\u003eV\u003c\/span\u003e\u003cspan\u003eectorized from a vintage sign painter's alphabet!\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThis vector alphabet includes an uppercase and lowercase alphabet hand-lettered by sign painter Alf Becker in 1943.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAn excellent art deco style alphabet suited for posters and display work. \u003c\/p\u003e","brand":"Practical Lettering","offers":[{"title":"Default Title","offer_id":44952206835781,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3288\/9925\/files\/AlfBecker_137_upper_1280.webp?v=1777599742"},{"product_id":"no-37-alf-becker-alphabet","title":"No. 37 - Alf Becker Alphabet","description":"\u003ch3 data-end=\"560\" data-start=\"201\"\u003e\n\u003cspan\u003eV\u003c\/span\u003e\u003cspan\u003eectorized from a vintage sign painter's alphabet!\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThis vector alphabet includes an uppercase and lowercase alphabet hand-lettered by sign painter Alf Becker.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis alphabet was drawn as a \"modern\" thick-and-thin for poster and display-card lettering.\u003c\/p\u003e","brand":"Practical Lettering","offers":[{"title":"Default Title","offer_id":44952443584581,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3288\/9925\/files\/AlfBecker_37_texture_1280.webp?v=1777605347"},{"product_id":"no-41-alf-becker-alphabet","title":"No. 41 - Alf Becker Alphabet","description":"\u003ch3 data-end=\"560\" data-start=\"201\"\u003e\n\u003cspan\u003eV\u003c\/span\u003e\u003cspan\u003eectorized from a vintage sign painter's alphabet!\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThis vector alphabet includes an uppercase and lowercase alphabet hand-lettered by sign painter Alf Becker.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eDescribed as an \"Extreme Modern Sans Serif\". This thin stroke modern (art deco) alphabet is suited for delicate display work.\u003c\/p\u003e","brand":"Practical Lettering","offers":[{"title":"Default Title","offer_id":44952466849861,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3288\/9925\/files\/AlfBecker_41_texture_1280_4c98a707-8664-485b-9f8d-9f2c00d31b27.webp?v=1777607611"},{"product_id":"no-55-alf-becker-alphabet","title":"No. 55 - Alf Becker Alphabet","description":"\u003ch3 data-end=\"560\" data-start=\"201\"\u003e\n\u003cspan\u003eV\u003c\/span\u003e\u003cspan\u003eectorized from a vintage sign painter's alphabet!\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eOriginally named \"Bold Frolic\" by the talented sign painter and designer Alf Becker.\u003c\/p\u003e\n\u003cp\u003eThis fun letter style is designed to present featured display copy for the theater, attractions, dances and anywhere you need bold, playful letterforms.\u003c\/p\u003e","brand":"Practical Lettering","offers":[{"title":"Default Title","offer_id":44952492474437,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3288\/9925\/files\/AlfBecker_55_texture_1280x_b010541c-01d6-439e-813c-54c0e8d302fa.webp?v=1777607356"},{"product_id":"no-210-alf-becker-alphabet","title":"No. 210 - Alf Becker Alphabet","description":"\u003ch3 data-end=\"560\" data-start=\"201\"\u003e\n\u003cspan\u003eV\u003c\/span\u003e\u003cspan\u003eectorized from a vintage sign painter's alphabet!\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThis alphabet has a carefree brush style with lots of swing! It was designed for window signs and special sales cards.\u003c\/p\u003e\n\u003cp\u003eThis vector alphabet includes an uppercase and lowercase alphabet hand-lettered by sign painter Alf Becker in 1949.\u003c\/p\u003e","brand":"Practical Lettering","offers":[{"title":"Default Title","offer_id":44952520163397,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3288\/9925\/files\/AlfBecker_210_texture_1280.webp?v=1777608897"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/3288\/9925\/collections\/Book_CatalogSnap__Square.webp?v=1766432060","url":"https:\/\/www.practicallettering.com\/en-jp\/collections\/substack-ephemera-archive.oembed","provider":"Practical Lettering","version":"1.0","type":"link"}